Accommodation Distribution

This course covers the landscape and management of accommodation distribution and explains the role of distribution costs in a revenue strategy. Growth in digital travel shopping has provided many additional competitive options for consumers, which provides hotels with many more potential sources of revenue.  This course is a starting point for any member of the hotel community to better understand distribution dynamics and their impact on hotel profitability.

This course was developed by the HSMAI Revenue Advisory Board with the kind support of SiteMinder, one of the industry’s leading experts in distribution.

You will learn:

• The definition of “distribution” within the accommodation sector
• The definition of “accommodation inventory” and how it is managed
• The types of distribution channels
• The factors that go into computing the “cost of sale”
• The steps to implementing a successful distribution strategy
• The important role of technology in a distribution strategy
• The definition of “rate parity” and its role in distribution
• About the basics of digital distribution